“Ideas are shit, execution is the game.”
~ Gary Vaynerchuk
Billie Scott here with online ideas to get your business up and running.
I’m not sure who first invented the saying, “Good enough is good enough.”
I learned this at a seminar I attended, and is so true when it comes to executing projects in your business.
It applies when you’re creating products.
When you’re creating a website.
When you’re writing a blog post or email.
When you’re putting together a webinar.
And just about any other task in your business.
Especially when you’re in the startup phase trying to get your business off the ground, and trying to prove your concept.
It doesn’t mean you purposely launch things in a sloppy manner. Or that you don’t care about quality.
But rather, it means you’d rather have rapid execution with ‘good enough’ quality in the beginning. This is just to get your business moving forward. You can always come back later and perfect things. And it’s much easier to perfect something which is in motion and has momentum… where you can see real results coming in, then trying to get something perfect which is at a standstill.
Natural Perfectionist Step Aside
If you’re a natural perfectionist like a lot of people are, then this mode of operating can be really hard.
You don’t want to release things which seem half-done. And you want to figure out all the answers, before you take action.
I get it. That was me for a number of years. Always cramming my head with more information, more knowledge. Starting a lot of things (but never finishing them).
Now what I have come to realize that waiting to get things perfect was just procrastination out of fear.
I admitted to myself all of this was just my procrastinating. I was just making excuses, because I was afraid to take action and do something which wouldn’t be perfect.
So I came up with a solution; I went and announced publicly to my entire list I’d be hosting a series of webinars on email marketing over the next 8 days.
A webinar every single night, starting at 9pm.
My plan was, I would record each webinar as a module for my course… and by the end of the 8 days I’d have my course.
It Was Do Or Die
When I made the announcement about the webinars, I had not prepared a single module.
And 9 hours before the first webinar, guess what?
I still had not done a single module! (I am the master at procrastinating).
Naturally, I start to panic because dozens of people had registered for the webinar. But now I had no choice.
So in the same way I used to cram frantically for exams back in college the night before… I applied that same work ethic in this situation.
The webinar was started 5 minutes late, and the slide presentation was far from perfect. But it was good enough.
And at the end, people actually told me it was a really, really good webinar.
Had I not scheduled that webinar and created public accountability with a deadline… the course never would have got done. And I bet my business would be much much smaller today.
Trust me on this;
It’s better you execute fast and please the majority of your customers, than trying execute perfectly (and slow) and please 99% of customers.
You’ll never please them all regardless. (And forget about pleasing 100% of customers, 100% of the time. It’s not going to happen).
With speed of execution, you get cash flow. You’re then in a better place to hire people to improve what you already have.
My challenge to you today is to do something similar.
Announce to your customers on Facebook, or through an email broadcast that you’re going to release some new content. It could be an information product, or a new series of videos, or a webinar.
But most importantly, announce it with a date so you have a real deadline.
It will force you to put aside the excuses and just get the job done.
Hope that helps.
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This is Billie saying stay cool and stay focused.
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