“Don’t find customers for your products, find products for your customers.”
~ Seth Godin
Online Marketing 101
Billie here and it’s been a few days since my last post. I was getting sort of rusty but for me the good news is that I have been very busy helping marketers set up an online business and go baby! Go!
Today we’re going back to basics of online marketing. I’m going to show you the fastest, easiest, and above all, safest marketing system I know of.
When you use it, it can guarantee the most sales and profits possible over the longest period of time.
This 3-step marketing system is so easy a child can understand it, and yet it’s likely that none of your competitors are using it.
Going back to basic online marketing. I am going to discuss 3 hugely important basic steps. It’s important to keep in mind that I’m assuming you have already identified your target market.
In order to succeed, you need to identify a reachable marketplace that wants and needs the products and services that you sell.
Once you have identified your market, here are the 3 steps:
- Step 1: Create a sales funnel that attracts a steady flow of the highest-quality leads possible.
- Step 2: Make those leads a strong offer to get them to make a small initial purchase.
- Step 3: Follow up relentlessly with your buyers to make them additional offers to do more business with you.
That’s it. 3 basic steps. You just have to do them over and over again on a regular, consistent basis. Read them again carefully. Do they seem a little simple? Maybe oversimplified?
It’s because they are simple. But don’t think they’re too simple, because these 3 steps have generated millions upon millions of dollars in sales for people who have mastered their implementation.
When you master these 3 steps correctly and consistently, you end up with a very low-risk system. But it’s a proven money-making system. Best of all, when you do this the right way, most of your competitors simply will not be able to compete with you. You’ll have all the leads and customers you can handle.
Let’s Break Down Our Online Marketing Some More
In Step 1, you must start by proving to your prospects that your product or service is exactly what they’re looking for. It is exactly what they need to solve a big problem they have.
The bigger the problem, the more money you can make solving it. This is how you attract a large number of leads.
Adding additional qualifiers – such as making them pay for shipping and handling or requiring them to provide their mailing address on your opt-in form – can increase the quality of your leads, but it will also lower the number of people who respond.
When you get this mixture right, you’ll get a steady stream of highly-qualified leads.
Step 2, you must prove to them beyond any doubt that the product or service you’re offering is worth far more in perceived value than the money you’re asking them for.
Give them a way to get started risk-free or even “better than risk-free” with an initial low-cost offer that protects them fully. You’ll want to test to find the best price, but in most cases, an offer that is between $39 and $99 seems to be the sweet spot for a lot of introductory offers made these days.
And finally, Step 3, you go back to your new customers with additional offers that get them to buy from you again and again.
Depending on your exact model and the types of products and services you offer, you can begin making them big-ticket offers that really put the cash into your bank account.
Once you have the trust and respect of a new customer – assuming you have the products and services that justify a premium price – these new customers will gladly spend $1,000 … $5,000 … $10,000 … and even more.
Keep in mind that you should get used to the idea that you’re going to spend money to do this correctly.. Especially in the beginning when you’re running ads to attract new prospective customers.
Depending on your model, you could spend many times what it costs you to attract a new customer, knowing that you’ll make it up with your upsells.
What matters in the end is your ROI—return on investment, which boils down to how much you spend vs. how much you make in the long run.
That’s the only thing that’s important.
I hope all this makes sense to you and you once again go back to basics but remember being consistent is everything.
That’s It For Today..
I like to share pertinent content to all my readers. I research and I pick and choose what I feel to be relevant and of interest to my readers. I also let them know what I am doing and what works for me in the online marketing and sales world.
The majority of my readers want one important question answered. How to make money online?
Not easy to answer but I have found the path that will get me to the answer. I have been fortunate enough to tap into a program that started me on the path to wealth. I don’t claim to have all the answers but I do know how to put the puzzle together. So if you are interested here is what I am offering. FREE TRAINING.
All right then. I urge you to sign up for my FREE Make $500 In 5 Days tutorial.
I am offering this program completely FREE of charge. Pinky Promise.
So go here NOW if you want to learn how to become a serious internet marketer. What I have for you is so easy to implement that even a newbie can handle it.
If I can be of any help to you, please post a comment. I promise to get back to you.
This is Billie saying stay cool and stay focused.
Billie Scott’s How To Make Money Blog