It Makes Sense To Use Twitter
Twitter is one of the many social media channels available today. If you have a blog, it makes sense to use Twitter to promote your posts and increase the number of readers who follow you. Signing up for Twitter is a start, but it’s crucial you understand the other steps in the social media game. While it seems daunting, it’s possible to grow real connections and contribute to your target audience in a meaningful way.
Here is how to get started the right way on Twitter, for the quickest results.
Create And Schedule Your Tweets
After starting your Twitter account, it’s important to think about the content you’ll offer your audience. Start creating a series of tweets. Don’t post anything yet. You want to have a bank of content ready when your Twitter is launched. Try to create enough content for at least a week. You can analyze and see how well your audience is responding to what you post about, and change it as needed.
Some ideas for content include:
- News in your industry
- When you update your blog with a new post
- Events in your industry that are of interest to others, regardless of location
When seeking out a way to schedule your Tweets, consider platforms such as Hootsuite or Basecamp. These allow you to select the date and time when the tweet is published. Social media scheduling offers benefits that go beyond planning when to post your tweet. Among them are:
- The ability to see when your username is mentioned
- Telling you when the most interaction occurs
- Showing likes and Retweets for your content
Certain programs involve a small investment. If you are serious about using Twitter to grow your blog, it is worth the time and cost.
Take Advantage Of Hashtags To Reach Users
Hashtags will help your Twitter reach a wide audience than just creating tweets and hoping for the best. Using a hashtag associated with certain words, phrases, or brands creates a hyperlink in the Twitter universe. This links your tweets to like-minded content. When individuals search for that specific hashtag, they will find yours among them.
While you don’t want to make every word a hashtag, there are positive benefits to using them in your blog’s social media. Mainly, hashtags create engagement and unity. They allow those who are wanting to discover social media channels like yours. Your business can drill down and market to the right folks when you put Twitter to use correctly. Use your hashtags in a variety of ways such as:
- Days of the week (#FollowFriday)
- To encourage followers to follow or retweet you or someone in your industry
In addition, you can use a hashtag involving your website domain. This will familiarize your audience with the domain name for your website.
Use Twitter To Encourage Live Events And Gatherings
At some point, your blog might be involved in an event where you can do a meet and greet. This might be at an expo, for products that are related to those shown on your blog. Or, it might be as simple as the platform your blog is hosted on, helping you to gain followers and exposure locally.
For example, WordPress users get involved in WordCamps where they share knowledge and tactics with others in their WordPress community. You can use Twitter to alert your followers to events you will take part in, allowing them to get involved and even meet you.
Creating Blog Posts Your Readers Are Looking For
Through Twitter, you’ll gain a better understanding of your audience, and the type of content they are looking for. Folks may be searching for material about something that is new in your industry. Or, they want to solve a problem that is not widely talked about. Through Twitter, you can get feedback about the type of content they are searching for. This can be achieved by:
- Direct conversations
- Private messages (known as DMs)
- Polls on Twitter
Once you have identified a need and how to serve your readers, you can create the content they are looking for. You can publicize your content on Twitter, and reach out by tagging the users you have talked to. Doing so creates awareness, and gives users the feeling you’ve established a personal connection with them. This is something they won’t forget anytime soon. Being social with your readers shows them you care about their needs.
Too Valuable To Pass Up
Twitter offers bloggers and readers benefits of interaction and fulfilling a niche. Both create valuable relationships and a free-to-low cost marketing plan. If your blog doesn’t have a spot-on Twitter, start today. You’ll connect and help many people with what you’re offering and the solutions they are looking for.
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